Brand Research

This is logo that sets the artist apart from the others. Their unique logo that defines them. 

Foo Fighters 

One Direction 

The Rolling Stones 

Music Labels

Virgin Records, Ltd. is a British record label -

1. Founded: 1973
2. Founders: Richard Branson, Nik Powell

Artists include - 

Katy Perry, Jared Leto, Sex Pistols, Pharrell Williams, David Guetta and many more. 

Blue Note Records is an American jazz record label, established in 1939 by Alfred Lion and Max Margulis. Francis Wolff became involved shortly afterwards. It derives its name from the characteristic "blue notes" of jazz and the blues.

Founded: 1939

1.                                                 Founders: Max Margulis, Francis Wolff, Alfred Lion

                                               Artists include -

                                               John Coltrane, Herbie Hancock, Madlib, Art Blakey, Dekter                                                      Gordon and many more.

Astralwerks is an American-based record label primarily focused on electronic and dance music.

1. Founder: Brian Long

Artists Include - 

Sia, David Guetta, Porter Robinson, Duke Dumont, Deadmau5 and many more. 

Harvest Records is a major record label belonging to Capitol Music Group, originally created by EMI, active from 1969 to present.

Artists Include - 

Death Grips, Pink Floyd, Morrissey, Banks and many more.

Priority Records is an American record label owned by Universal Music Group, and operates as a unit of Capitol Music Group. The company has made a name for itself dealing primarily in hip hop.

1. Founder: Bryan Turner

Artists Included - Snoop Dogg, Easy-E, Ice Cube, Dr. Dre, Harry Fraud and many more.  

Music Director and Influence of Styles

These Directors All Come From The Company 'Believe Media'.

Jake Nava - is a director of music videos and TV commercials, having created award-winning works over the past decade for some of the best-known artists and brands worldwide.

1. Born: North London, London
2. Education: University of Westminster

(left to right)
Beyoncé - 'FLAWLESS'
Youtube - 'RITUALS AND DANCE'
Lana Del Ray - 'SHADES OF COOL' 
Beyoncé - 'PARTITION'
Arctic Monkeys - 'ARABELLA'



Floria Sigismondi - is a Canadian-Italian photographer and music video director.

1. Born: 1965, Pescara, Italy

(left to right)
Justin Timberlake - 'MIRRORS'
Sigur Ros - 'LEANING TOWARDS SOLACE'
David Bowie - 'THE STARS ARE OUT TONIGHT' 
Living Things - 'FAKE IT BABY, FAKE IT'
Pink - 'TRY IT'

Mood Board

Ella Eyre - Research

Real Name - Ella McMahon 
Stage Name - Ella Eyre 
Age - 21 years (April 1, 1994)
Nationality - English, British 
Record Label - Virgin EMI Records 
Website - http://www.ellaeyre.com/home/
Albums - Deeper (released 2013) - Deeper,
Love Me Like You, Going On. 
Songs - Comeback, If I Go, We Don't Have To Take Our Clothes Off, Waiting All Night, Think About It, Someday, Solo. 
Lyrics of Chosen song - 

"We Don't Have To Take Our Clothes Off"

Not a word, from your lips 

You just took for granted that I want to skinny dip

A quick hit, that's your game

But I'm not a piece of meat, simulate my brain

The night is young, so are we

Let's just get to know each other, slow & easily, ohh oh

Take my hand, let's hit the floor

Shake our bodies to the music

Maybe then you'll score, ohh oh

So come on baby, won't you show some class

Why'd you have to move so fast?

We don't have to take our clothes off

To have a good time

Oh no

We could dance & party all night

And drink some cherry wine, ohh oh

Just slow down if you want me

A man wants to be approached cool & romantically, ohh oh

I've got needs

Just like you

And if the conversations good

Vibrations through & through, ohh oh

So come on baby, won't you show some class

Why'd you have to move so fast?

We don't have to take our clothes off

To have a good time, ohh oh

We could dance & party all night

And drink some cherry wine, ohh oh

[x3:]

We don't have to take our clothes off

To have a good time, ohh oh

We could dance & party all night

And drink some cherry wine

Music Video - Initial Idea

Analysing a Music Video - Taylor Swift (Love Story)

Conventions -

The song Love Story mirrors the fairytale setting. It is similar to the film Romeo and Juliet as the song was written about a love interest of Swift's who was not popular among her family and friends. Swift related the plot to Shakespeare's play and used it as a source of inspiration. The setting clearly mirrors this view with olden day 'castles' clothing and a ball (dance) and the frequently portrayed images of Swift on the balcony replicate Juliet in the film/play. The relationship between Swift and the male in this video is shown through their actions and the idyllic set up. Movement is mostly shown through the ball setting which builds up sexual tension between the characters.Unlike the film/play she replaced Romeo and Juliet‍ '​s original tragic conclusion with a happy ending. The narrative matches the lyrics "That you were Romeo, you were throwing pebbles, and my daddy said, "Stay away from Juliet". Swift is shown lip syncing, which gives direct address to the audience. 

Representation -

Taylor Swift, as the lead singer is shown the most in the video. She is also portrayed through many close up shots to show her importance. Her companion who plays 'Romeo' is not shown as frequently. The fairytale image is replicated through choice of outfits and setting. Swifts princess dress and the males smart 'prince' attire coincide with the castle setting. Her blonde hair and fair complexion suggest she is pure and innocent, a representation you would expect of a princess. The story like narration is a popular convention of a pop video.

Audience -

A Taylor Swift video in general would most likely interest teenage girls. This particular video would also primarily aim this target audience as it promotes fairytale romance, a more feminine topic. The fans would most likely see Swift as a role model so her videos have to promote a good message.  The target audience would probably also like other female chart artists such as Rita Ora or Meghan Trainor. It would also be expected that the types of magazines they were interested in could be fashion or pop music styles. More involved fans could also access the song on Swifts website. 

Institutions -

'Love story' was one of if not the most popular single to get Swift on the market. As a singer song writer Swift composed the song which was produced by Nathan Chapman. It was released on September 12, 2008 by Big Machine Records, as the lead single from Swift's second studio album Fearless (2008). Having been a fairly new artist Swift uses 
intricate detail on the set and a comparison to a well know Shakespeare play to entice her wide audience.