Audience Feedback

After showing my rough cut to various students I realise there are some aspects of my video that work well and some elements that need improving. I took pictures of these students as evidence and for my evaluation question. 

The comments made were: 

• The lyrics work well with the videos
• I don't think some of the videos flow 
• I think more bits should be speeded up 
• I think you should include more footage as a child 
• I like how original the idea is.

After receiving this feedback I will be re-editing sections to make some improvements. 

My Own Website

Toying with Two -
I am fully aware that there are various sites in which you can create a website. I was already familiar with Weebly and therefore decided to use this create my own site.

Weebly - (www.weebly.com) did not cater for all my needs due to its basic functions. For example it did not let me create additional pages for free. Also I was need keen on the layout as I felt it was too basic and not the image of most band pages.

Wix(www.wix.com)  was my second and final website choice. To me it has a lot more choice than Weebly and allows me to have additional pages free of charge. Furthermore it gave me a choice of a style of website i.e music, bussiness,fashion and therefore catered for my specific 'music style'.

Website Research

Keeping in with my artists genre I have researched a number of Websites - The reason for doing this is because I want to make my website as authentic as possible. 

Ben Howard -

On Ben Howard's Website he includes his music video for 'I Forget Where We Were'. This is on his homepage and straight away grabs your attention. I like how he has used this and I will possibly be using this for my own website.  

Ed Sheeran -

Ed Sheeran includes advertising on his website. For example his album, his lastest tweet and instagram posts. He also includes his logo 'X'. A logo is something I will be considering when I create my website and digipak.

James Morrison -

I particularly enjoyed looking through James Morrisons website. I liked the simplicity of it and how the layout was not a typical format, as it enabled you to scroll down instead of clicking on a tab and taking you to the next page. This is something I am very keen to use in  my own piece. Additionally I like how he had his tour dates on the site and the dates, times and availability.

More Filming

After researching more into my chosen genre I felt it would improve my piece if I included typical conventions,

For example:
I sing in my piece
I have video of myself with a Guitar
I have taken shots in a natural setting (forest) 

Digipak Design

This is my first attempt at creating a digipak -

I have researched other digipaks in my genre to see the layout. For my own digipak I will be including a front cover, a lyric page, back cover (track list), two images and a CD holder. 

I will be using a collage type front cover as this combines all my experiences together. The colours will primarily be browns, blacks, greens and I will use white writing to contrast with this, similarly to the other digipaks I have researched. 

The two images I will be including I have not yet chosen at this present moment however I may include a guitar images to reinforce the genre. Subsequently I will add these when I have finished filming. 

Genre

George Ezra genre - includes: Folk, Blues and Rock 

Folk Music - 
'music that originates in traditional popular culture or that is written in such a style. Folk music is typically of unknown authorship and is transmitted orally from generation to generation'

Blues -
'melancholic music of black American folk origin, typically in a twelve-bar sequence. It developed in the rural southern US towards the end of the 19th century, finding a wider audience in the 1940s, as blacks migrated to the cities. This urban blues gave rise to rhythm and blues and rock and roll'

Rock- 
'a form of popular music which evolved from rock and roll and pop music during the mid and late 1960s'

Artists similar to George Ezra include:
James Bay, Hozier, Vance Joy, Tom Odell, Ed Sheeran, Ben Howard 

Typical conventions of this genre in a music video are:
A person with a guitar (usually the artist/band). There is often a narrative which involves scenes of a natural setting. For example scenery of the outside. This often reflects the music or theme of the piece. There are often close up shots of the artist, who are commonly shown singing the song. The clothing worn by the people in the video are often basic and natural - a representation of the setting

Filming (Continued)

I have filmed various videos in the UK with different settings.
My reason for doing this is because I wanted to display the 'fun image'.

For example:

Ice Skating. I filmed shots of me on the ice with the intention of including it in my video.



















Fireworks.Additionally I thought the fireworks would stand out in my video as something different.
 

 






Friends. Lastly I felt it would be important to include images of me and my friends having fun.

Despite all three I did not include any of these images in my final video.

 

Editing - The Beginning

Although I am yet to complete all of my filming, I have started to piece together the footage I already have.
The software I am using is familiar to me already as I used to it to create my A2 piece last year. This is Movie Maker.
I find that Movie Maker is great piece of software to edit with as it easy to use, yet also provides you with a range of features to develop your piece. This is exactly the type of thing I need with my A2 music video, because I need to be experimental in the way that it stands out. Movie Maker has allowed me to speed bits up and add effects which do this. 

Things I am yet to complete:
Adding in my Baby Videos
Filming in the UK

Digipak Research

Front Cover 

Back Cover 

What is a digipak?

A digipak is laid out to make the CD more eye-catching and interesting. Digipaks usually give a flavour and insight into the musician and their genre of music. In keeping with their genre Artists/Bands tend to use a reccuring theme throughout and also display their identity. They can also hold additional promotions in the sleeves e.g booklets and posters. They are normally made of card instead of the normal plastic CD album cases. Digipaks are quite popular among fans as they include additional features rather than just the CD on its own. 


Examples of Digipaks with genres like George Ezra..


This is Tom Odell's digipak for his album 'Long Way Down'. 

His tracks are shown down the right hand side of the back of his album, this list format is a typical convention of a digipak. The browns and greens mimic the folk style in the way that it includes natural 'autumnal' colours. The image of Tom Odell is the central focus. The dark CD is contrasted by the white writing, this is the same as George Ezra's 'Budapest' Album. 






This is James Bays Digipak for 'Chaos and the Calm'. As you can see there are various images of James in his digipak, this is a typical convention. Additionally James has his logo of a hat in white contrast against the black background. The colours, are similar to Tom Odells and typical of the folk genre. Similarly James includes a scene of natural images. 

Filming on Holiday

Day 4 of Filming 

I was able to capture some underwater shots of myself swimming with my waterproof camera. This worked well as I opened my eyes under water and therefore have produced some great footage. I also did tumbles and turns which have also been included. 

Filming on holiday

Day 3 of filming - 

I was able to experience some amazing things on holiday, one of which included going to the water park 'Siam Park'. This was an experience shared with friends. I managed to capture the 'fun' as specified in the song. This was filmed on a GoPro, which is why we could capture it in the water. 

Filming on holiday

Day 2 of filming - 



Snorkelling with the Turtles was the perfect time to capture some footage. Although the water was quite murky it wasn't obvious in the shots and we managed to capture some great images. These are edited into my video using 3 images of a turtle following me. I have included these sped up as it shows a different transition to the video. 

Filming on holiday

Day 1 of Holiday - 

I decided to film taking off and landing into Tenerife as the views from above are amazing. I have used this at the start of my video as it fits in with my opening. However as it was a bit slow I speeded up the video so the scenery can all be viewed. 

George Ezra's Album Covers

Previous examples of George Ezra's album covers show his quirky personality, which is reflected in his voice. In my own creation; music video, digipak and website, I will be displaying this same eccentric style. Additionally I will clearly print George Ezra's name and the title of the song in my own piece. 

Target Audience

Gender - I will be targeting females for my music video. The reason for this is because I feel the lyrics perfectly display empowerment of women. This empowerment will also be represented in my video (by me having fun) and therefore other females will be able to relate.

Age - The age of my target audience would be between the ages of 13-30. This is because the protagonist (me) is 18. However I feel it would appeal to women of all ages but primarily the ages of 13-30 due to the music.    

Interests - I feel the types of activities my target audience would enjoy are -

• Festivals 
• Listening to music 
• Going to Concerts

Story Board

Inspiration '13 Going On 30'

If you've ever seen the movie 13 going on 30 you know how girly the genre is. Its a typical chick flick which is why its not surprise that I have taken my inspiration from it considering my music videos purpose 'portraying girls having fun'- just like the song states.

In the film 13 going on 30 there is a typical girly sleepover, in which the girls end up dancing on the bed in their pyjamas and singing to the song 'Love is a Battlefield' into their hairbrushes. 

I hope to achieve a scene like this is my piece as it shows girls having fun. 

Location, Location, Location

I am keen to include various shots of my holiday. 

For example having already been to the island of Tenerife I know I will include video footage  of me jumping off the ladder at El Puertito. This is also a location that is renown for turtles, therefore I will hopefully get some underwater footage of me snorkelling with them. 

Additionally I will include footage of me on the beach and at the water park (siam park). As visually it is amazing. 

As my video also includes old footage of me when I was younger there will be places included such as - holidays, school productions, plays from home. 

Inspiration 'Grown Woman'

Part of my inspiration has come from the music video ' grown woman' - by Beyonce

I have taken this image from the video as I feel it portrays a similar image to one I want to portray in my own video. For example Beyonce has a huge smile on her face and is surrounded by friends. All three girls are dancing and having fun, which is the most important aspect in my video.

The reason why I can relate with this image is because I will be including videos of a younger me in my video. I will not be editing or changing these videos similarly to Beyonce's video. The image looks authentic as it has the date and time of when the video was taken.

This is a split screen image as it portrays two characters at different times. The image on the left is Beyonce in present day whereas the image on the right is Beyonce as a child. This editing technique is very clever and one I will be considering to use in my own piece.

These two shots are snaps of pictures that are edited to move. In my editing stages I hope to achieve effects like these to make my piece more exciting and original. The fact they the main character Beyonce is shown wearing white clothing and the background is a black image shows a huge contrast. I will consider colour for when I do my own piece.

Again this shows another aspect of editing. As before I will be focusing highly on my editing side of things as it brings a new exciting element. And makes the piece stand out as whacky and original!