Target Audience

Gender - I will be targeting females for my music video. The reason for this is because I feel the lyrics perfectly display empowerment of women. This empowerment will also be represented in my video (by me having fun) and therefore other females will be able to relate.

Age - The age of my target audience would be between the ages of 13-30. This is because the protagonist (me) is 18. However I feel it would appeal to women of all ages but primarily the ages of 13-30 due to the music.    

Interests - I feel the types of activities my target audience would enjoy are -

• Festivals 
• Listening to music 
• Going to Concerts